Reimagining Back-to-School: How Walmart Captured Digital Mindshare When It Mattered Most.
When Walmart needed to dominate the competitive back-to-school landscape, I orchestrated a strategic partnership with ClassTag that didn't just extend reach—it transformed how parents shop. By reimagining the digital experience, we created a frictionless path from classroom needs to checkout, delivering exceptional ROI during retail's most critical seasonal window.
Walmart
30% increase in targeted traffic
THE CHALLENGE
With consumer research revealing 80% of parents planned to increase back-to-school spending, Walmart faced both opportunity and intense competition. The challenge? Cut through digital noise to capture market share during a 6-week window that would impact quarterly results.
4.2X ROAS
THE STRATEGY
The conventional approach would focus solely on price messaging. A different path was seen: creating contextual relevance by meeting parents exactly where they were already planning their school year.
Exclusive Partnership: Positioned Walmart as the sole exclusive retail partner on ClassTag, a platform widely used by parents and teachers. We integrated a seamless shopping experience within the ClassTag app, allowing users to discover products and complete purchases through Walmart's online store, creating a frictionless path from browsing to checkout.
Precision Targeting: Leveraged ClassTag’s 1st party data to create highly targeted lookalike audience segments. These were deployed across paid media channels to expand Walmart’s reach and ensure campaign relevance at scale.
THE RESULTS
