Unlocking Ad Revenue Growth with Strategic SaaS Monetization.

25% YoY increase in revenue

THE CHALLENGE

As an EduTech startup, ClassTag aimed to monetize its app by tapping into the advertising sector. The goal was to establish itself as a competitive ad publisher by offering a robust suite of in-app and out-of-app services, including digital ad space, content marketing, email marketing, and social media. The goal is to develop a scalable strategy that not only optimized revenue but also delivered measurable value to advertising partners through impactful reach and engagement.

THE STRATEGY

To unlock ClassTag’s monetization potential, the strategy focused on:

1. Partner-centric Offerings: Developed a tailored ad service offering that combined ClassTag’s digital ad space, content marketing, email marketing, and social media channels. This approach provided advertising partners with a flexible yet scalable solution, enabling them to deliver more personalized campaigns while utilizing a cohesive communication platform to effectively engage app users.

2. Data-Driven Optimization: Leveraged app analytics to identify engagement hotspots—areas within the app where users were most active. Using these insights, we introduced ad placements in the most optimized formats and positions, ensuring high visibility and engagement without disrupting the user experience.

THE RESULTS